Posted by Zary | Posted in Business, Internet Marketing | Posted on 03-06-2011-05-2008
When you’re promoting the services, products, or influence your company provides, it’s important to remember that your target audience is going to be “checking you out”.
Whether you’re posting an event on Facebook, sharing a particularly delightful event on Twitter, or managing to enter another blog post (ahem!), people will often do a bit of searching to find out more about your business. Your visibility and the things people find about you and your firm will sometimes mean the difference between a closed sale or a missed opportunity.
This is the part where we tell you about how our Internet Marketing services are the greatest thing ever, right? Nope.
This is where we tell you the even the most insignificant bit of information published about you and your company can be a great boon to your credibility. Asset Technology markets itself across many platforms, many sites, and uses many methods. We like to think we have our “ducks in a row”, so to speak. Occasionally, however, we miss something, and it reminds us to pay more attention to minute details. Here’s a perfect example:
In today’s case of “how did we miss this?”, I discovered we weren’t listed in one of the biggest directories for businesses that you can find on the ‘net. This directory comes up in the top 10 in almost any search for a known business, big or small. As a matter of fact, this site is so big, it crawls the Internet and finds you, lists you in its directory, and publishes the info whether you’re an active participant or not. So you’d think we’d be actively involved in listing our company with them, right?
Nope. Didn’t even think of it.
I found out we missed this opportunity quite by accident. I was “ego-surfing” for our company name, and discovered the listing by catching an odd keyword in the search results. Clicking the link, I discovered we hadn’t taken time out to research the reason this site had inaccurate information about us in its listings, and decided to fix it. Here is the result:
Now you can clearly see we’ve put some effort into this, simply to clarify what we do and where we are, but also to touch on the key element of marketing: Give them a reason to contact you. I believe we’ve accomplished that by simply highlighting our affiliations, our skills, our products, and the areas we service. The rest is gravy.
As you can learn from our oversight, there are plenty of places to brag about yourself and the wok you do, and there are even more where you can fly the company colors. But none of that can happen if you aren’t diligent about checking your company’s information out on the web.